Cell phone's are no longer aquatically challenged, so there's no longer a need to fear the reaper.
To drive this point home, we created a video series to announce the water-proof capabilities of the Kyocera Hydro Reach, peaking the viewers anxiety and then brought them back down to zero with a happy ending.
No phones were harmed in the making of these videos.
Copywriter: Brandon Gwin
Art Direction and Editing: Devin Glass
Agency: 180LA