RAM TRUCKS

THE MISSION…

Ram Trucks has been at the forefront of automotive culture, building some of the biggest and baddest pickups on the road. So we wanted to bring that defining culture to life on social media—creating content around everything from vehicle launches and influencer activations to movie premiers and Super Bowl spots.

Ram Trucks has been the official automotive sponsor of the Macy’s Thanksgiving Day parade for 10 years and counting. We took this partnership as an opportunity to create social-first content that allows viewers a behind-the-scenes look at the parade, where Ram pulls their weight in bringing the festivities to life.

For the launch of the new Twisters reboot—a natural disaster movie, heavily featuring the latest lineup of Ram Trucks—we attended the premier of the film to create content capturing the Ram’s Hollywood debut.

As part of social offering, we created a host of social-first content. Covering topics like popular holidays…

influencer partnerships…

and entertaining instructional videos.

RAM TRUCKS SUPER BOWL COMMERCIAL SUPPORT

EVENT COVERAGE

PRODUCTION CONCEPTS

INSTAGRAM STORIES

For the launch of Ram’s latest Super Bowl commercial, we leaned on the comedic talent of Glen Powell to tell a different version of the classic children’s fairytale—Little Red Riding Hood.

Here’s a link to the spot if you’re interested.